10 Signs You Need A New Website

Having a modern and up-to-date website is extremely important for any business. As an owner, it can be tempting to settle for any functioning website just to get it done. Unfortunately, without putting any real strategy behind it, or worse, by believing that once it’s built it’s good until retirement, things can go horribly wrong. Websites need regular maintenance, updates, and new strategic plans as search engine algorithms are tweaked, website visitor tastes change, and attention spans shorten.

If it’s been a while since your website has gotten a new look or had its content (text and pictures) updated then this article is for you!

Woman viewing website design

Reasons to Change your Website

1. It Isn’t Mobile Friendly

Mobile phone internet browsing has grown significantly in the past several years. Statistics show that desktop users were surpassed by mobile users in 2016 due to the increase in mobile search. This means that you need to have a website that works for both mobile phone and computer desktop users. With the help of responsive web design, you can have a website created that will readjust the display and content according to the size of the user’s screen.

2. Photos and Links are Broken

There’s no doubt that broken photos and links on your website will give you a bad reputation with your visitors. They will even cause some to leave the site as they will become frustrated with non-working links and even become concerned about the security of the site. Don’t lose prospects because of a lack of website maintenance!

3. It isn’t HTTPS

People that visit your website need to be sure that it’s safe. By now, you need to know that an HTTPS-enabled website is standard practice and will help to keep users free from potential hackers and those looking to steal personal information such as credit card details. If your site starts with HTTP and not HTTPS, users will get a warning from their browser alerting them that the site isn’t secure. It’s time to update!

4. It Simply Doesn’t Look Nice

There’s no doubt that a visually appealing website helps to retain visitors. A website that looks old, has antiquated text, or displays photos clearly from the early 2000s will make potential customers wonder if it’s also a representation of your products and services.

5. Content is Old

You may own a business website and be very proud of the work and effort that you put into it. Nevertheless, you need to ask yourself, has the content sat too long without an update? If it’s been a year or two then yes, it’s time to rethink your content strategy and employ the use of current search engine optimization (SEO).

6. Slow Site Speed

With today’s short attention spans, even a one-second delay is enough to cause you to miss out on customers. The faster your site’s speed the more likely visitors are to stick around. Additionally, search engines take into account your site’s speed for search engine ranking which makes addressing speed issues a no brainer.

7. Too Difficult to Update Content

If your website was created in a way that makes it difficult to update content, you might need to consider a new one. Some web developers try to get fancy by custom coding websites or coming up with their own platforms which can make it very difficult for your internal staff to create any new posts or perform updates on their own. By building a new website with an industry standard content management system like WordPress, tasks are a lot easier to complete and you aren’t beholden to the developer for updates.

8. Lack of Consistency

You’ve probably heard the saying, “too many cooks spoil the broth”. If you’ve had several developers tamper with your website over time, without a complete strategic overhaul, your site may lack consistency. It is important to plan out the entire site so that each component has a purpose and heads toward the same goal.

9. An Evolved Industry

Every industry undergoes periodic changes and the same goes for websites. You may be in a situation where your website is too old to adhere to the current security standards or uses software that is no longer supported. In either case, you may require a new site just to keep it functional.

10. Your Old Site Doesn’t Interest You Anymore

As funny as this may sound, your website can start to feel old or boring to a point where even you are just done with it. You might need a new one just for a fresh start.

If you’re still wondering whether or not you need a new website, or you know you do, reach out to us at Pixel Power!

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5 days ago
Pixel Power

✨Erica here! I'm currently neck-deep in reviewing a customer's website content so that we can make recommendations on how to move forward with a more streamlined structure and provide a better experience for visitors.

I LOVE this sort of project because the customer is doing their due diligence and when building a new website you'll get a much better outcome if you do a content review of the old site first.

Never assume that the old website says exactly what you'll want the new one to say or HOW you want to say it.

If your website opening reads like "since 1945 we have been providing the best such and such thing" or "we are an award-winning blah blah" take some time to rethink that.

Your website is not for you, it's for your audience. You have mere seconds to entice them to read on and talking about how great you are isn't going to attract them. Instead, address their pain points and what they will receive and overcome from working with you.

Content reviews focus on:
▪️ Customer-centric writing
▪️ Consolidating content
▪️ Presenting a clear call to action (CTA)
▪️ Site structure and organization

🙇 The CON: Content review, planning, and writing are TONS of work. It takes time, effort, and thoughtfulness.

✨ The PRO: Structurally sound, well-written, client-attracting content.

Need help with yours? Let chat! Email me at erica@pixelpowercle.com
... See MoreSee Less

✨Erica here! Im currently neck-deep in reviewing a customers website content so that we can make recommendations on how to move forward with a more streamlined structure and provide a better experience for visitors. 

I LOVE this sort of project because the customer is doing their due diligence and when building a new website youll get a much better outcome if you do a content review of the old site first.

Never assume that the old website says exactly what youll want the new one to say or HOW you want to say it. 

If your website opening reads like since 1945 we have been providing the best such and such thing or we are an award-winning blah blah take some time to rethink that. 

Your website is not for you, its for your audience. You have mere seconds to entice them to read on and talking about how great you are isnt going to attract them. Instead, address their pain points and what they will receive and overcome from working with you.

Content reviews focus on:
▪️ Customer-centric writing
▪️ Consolidating content 
▪️ Presenting a clear call to action (CTA)
▪️ Site structure and organization

🙇 The CON: Content review, planning, and writing are TONS of work. It takes time, effort, and thoughtfulness. 

✨ The PRO: Structurally sound, well-written, client-attracting content. 

Need help with yours? Let chat! Email me at erica@pixelpowercle.com
2 weeks ago
Pixel Power

We love this kind of feedback! ... See MoreSee Less

We love this kind of feedback!
2 weeks ago
Pixel Power

The hardest thing about web development is not actually building the website itself. It's writing the content that will go on it.

When I start a new website project with a client the first thing we do is review what's on their old website.

🙋 Are they speaking to their audience?
📝 Do they provide enough information?
📣 Is there a clear Call To Action (CTA)?

Usually, I run into content problems like:

❌ Duplicate information
😒 Copy that boasts instead of speaking to readers
❓ Vague descriptions

The good news? We can address all of that and strategize a new plan that will perform better! And, you don't have to do it yourself.

You're probably not a web content writer. It is not like other kinds of writing - it's a whole different animal.

If you're in need of new website content let me help you. I can't tell you how many people get overwhelmed trying to write web content on their own only to come up with ho-hum content that ultimately doesn't do a heck of a lot for their visitors - and they are who your website is for.

💌 Email me, Erica Larson, at erica@pixelpowercle.com
... See MoreSee Less

The hardest thing about web development is not actually building the website itself. Its writing the content that will go on it. 

When I start a new website project with a client the first thing we do is review whats on their old website. 

🙋 Are they speaking to their audience?
📝 Do they provide enough information?
📣 Is there a clear Call To Action (CTA)?

Usually, I run into content problems like:

❌ Duplicate information
😒 Copy that boasts instead of speaking to readers
❓ Vague descriptions

The good news? We can address all of that and strategize a new plan that will perform better! And, you dont have to do it yourself.

Youre probably not a web content writer. It is not like other kinds of writing - its a whole different animal. 

If youre in need of new website content let me help you. I cant tell you how many people get overwhelmed trying to write web content on their own only to come up with ho-hum content that ultimately doesnt do a heck of a lot for their visitors - and they are who your website is for.

💌 Email me, Erica Larson, at erica@pixelpowercle.com
2 months ago
Pixel Power

Are you worried about hiring someone to manage your social media because the posts might not be what you would say?

Our process for managing company social media pages is to get the information straight from you without taking up any more than an hour of your time per month.

How does this work?

⏰ Spend one hour or less virtually with us
🎙️ We record what you say and transcribe our call
✏️ We write the posts using your words
🎨 We design pictures to match your brand
👓 You review the posts using our client portal

This process is what enables you to hand over social media posting while making sure that we're saying the right things!

Interested? Contact Erica at erica@pixelpowercle.com
... See MoreSee Less