DIY Website for Business? Call A Pro; They’re Not Just Winging It

frustrated woman at computerA trend we’ve seen over the years is that many companies, organizations, government entities, and even political candidates who need a website, assign it to the nearest willing admin or volunteer. Unfortunately, rarely is the internal staff educated in all the ins and outs needed to build a site that performs. What do I mean by “perform”?

Sure, websites need to look nice, but there is a lot more to creating a website that functions in a way that will help you reach your marketing goals than just making a pretty layout. Will the new website:

  • Be Search Engine Optimized?
  • Have a Clear Call To Action?
  • Tell the company’s brand story?
  • Use a strategy that will compete with other companies like yours?
  • Include a strategy for ranking in Google?

A lot of frustrated administrators struggle through a DIY website. Sometimes they know that they are missing a lot of the technical aspects and do their best to look into what to do about them – and sometimes they don’t.

Assigning Tasks To The Right People

Even without specialized staff, one of the perks of being “the boss” is the ability to come up with great ideas and then task your administrative staff with accomplishing them. But what happens when the task at hand is actually something that requires a technical skill level beyond their capabilities? This can leave Executive Assistants and Office Managers extremely stressed as they struggle to find the best solution to get the job done. Oftentimes, these struggles are the most prevalent in the area of web design and development.

Web Developers Have Highly Technical Skills

The fact is, web designers and developers are professionals who have had years of education and experience. The technical skill sets needed to do the job well, are simply not possessed by your average administrator. The frequency of changes in the digital world, especially in web design and search engine optimization is tricky to keep up with and what was once the case three years ago may not be today.

When I first started building websites over a decade ago, website platforms were different, Search Engine Optimization strategy was much more clear cut, and there were even tricks we learned back then to help in Google ranking that would get your website banned today.

Some reasons to hire a web design agency are for their expertise in:

  • Keyword research
  • When to code and not to code
  • Choosing the appropriate hosting
  • Content strategy
  • Brand development

They will be able to deliver a more high-quality product that functions the way it should right from the start. And, most agencies have a package that includes ongoing maintenance of the site so that you aren’t left self-dependent to run updates, to upgrade or install new pieces/parts, to troubleshoot broken features, or protect your site from hackers!

Dump The DIY Website – Know When To Hire It Out

search engine optimization strategyIf you already have a DIY website in the works be on the lookout. If you or your personnel is saying that they are:

  • doing research on how to build a website
  • getting five dollar web hosting
  • wondering if you need SEO
  • asking “hey, what keywords do you think I should use”?

You need outside help.

In the long run you’ll be glad that you aren’t the ones building your company’s website.

If you’re unsure as to whether or not you even need a new website, this will get you started.

Share This Story, Choose Your Platform!

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
5 days ago
Pixel Power

✨Erica here! I'm currently neck-deep in reviewing a customer's website content so that we can make recommendations on how to move forward with a more streamlined structure and provide a better experience for visitors.

I LOVE this sort of project because the customer is doing their due diligence and when building a new website you'll get a much better outcome if you do a content review of the old site first.

Never assume that the old website says exactly what you'll want the new one to say or HOW you want to say it.

If your website opening reads like "since 1945 we have been providing the best such and such thing" or "we are an award-winning blah blah" take some time to rethink that.

Your website is not for you, it's for your audience. You have mere seconds to entice them to read on and talking about how great you are isn't going to attract them. Instead, address their pain points and what they will receive and overcome from working with you.

Content reviews focus on:
▪️ Customer-centric writing
▪️ Consolidating content
▪️ Presenting a clear call to action (CTA)
▪️ Site structure and organization

🙇 The CON: Content review, planning, and writing are TONS of work. It takes time, effort, and thoughtfulness.

✨ The PRO: Structurally sound, well-written, client-attracting content.

Need help with yours? Let chat! Email me at erica@pixelpowercle.com
... See MoreSee Less

✨Erica here! Im currently neck-deep in reviewing a customers website content so that we can make recommendations on how to move forward with a more streamlined structure and provide a better experience for visitors. 

I LOVE this sort of project because the customer is doing their due diligence and when building a new website youll get a much better outcome if you do a content review of the old site first.

Never assume that the old website says exactly what youll want the new one to say or HOW you want to say it. 

If your website opening reads like since 1945 we have been providing the best such and such thing or we are an award-winning blah blah take some time to rethink that. 

Your website is not for you, its for your audience. You have mere seconds to entice them to read on and talking about how great you are isnt going to attract them. Instead, address their pain points and what they will receive and overcome from working with you.

Content reviews focus on:
▪️ Customer-centric writing
▪️ Consolidating content 
▪️ Presenting a clear call to action (CTA)
▪️ Site structure and organization

🙇 The CON: Content review, planning, and writing are TONS of work. It takes time, effort, and thoughtfulness. 

✨ The PRO: Structurally sound, well-written, client-attracting content. 

Need help with yours? Let chat! Email me at erica@pixelpowercle.com
2 weeks ago
Pixel Power

We love this kind of feedback! ... See MoreSee Less

We love this kind of feedback!
2 weeks ago
Pixel Power

The hardest thing about web development is not actually building the website itself. It's writing the content that will go on it.

When I start a new website project with a client the first thing we do is review what's on their old website.

🙋 Are they speaking to their audience?
📝 Do they provide enough information?
📣 Is there a clear Call To Action (CTA)?

Usually, I run into content problems like:

❌ Duplicate information
😒 Copy that boasts instead of speaking to readers
❓ Vague descriptions

The good news? We can address all of that and strategize a new plan that will perform better! And, you don't have to do it yourself.

You're probably not a web content writer. It is not like other kinds of writing - it's a whole different animal.

If you're in need of new website content let me help you. I can't tell you how many people get overwhelmed trying to write web content on their own only to come up with ho-hum content that ultimately doesn't do a heck of a lot for their visitors - and they are who your website is for.

💌 Email me, Erica Larson, at erica@pixelpowercle.com
... See MoreSee Less

The hardest thing about web development is not actually building the website itself. Its writing the content that will go on it. 

When I start a new website project with a client the first thing we do is review whats on their old website. 

🙋 Are they speaking to their audience?
📝 Do they provide enough information?
📣 Is there a clear Call To Action (CTA)?

Usually, I run into content problems like:

❌ Duplicate information
😒 Copy that boasts instead of speaking to readers
❓ Vague descriptions

The good news? We can address all of that and strategize a new plan that will perform better! And, you dont have to do it yourself.

Youre probably not a web content writer. It is not like other kinds of writing - its a whole different animal. 

If youre in need of new website content let me help you. I cant tell you how many people get overwhelmed trying to write web content on their own only to come up with ho-hum content that ultimately doesnt do a heck of a lot for their visitors - and they are who your website is for.

💌 Email me, Erica Larson, at erica@pixelpowercle.com
2 months ago
Pixel Power

Are you worried about hiring someone to manage your social media because the posts might not be what you would say?

Our process for managing company social media pages is to get the information straight from you without taking up any more than an hour of your time per month.

How does this work?

⏰ Spend one hour or less virtually with us
🎙️ We record what you say and transcribe our call
✏️ We write the posts using your words
🎨 We design pictures to match your brand
👓 You review the posts using our client portal

This process is what enables you to hand over social media posting while making sure that we're saying the right things!

Interested? Contact Erica at erica@pixelpowercle.com
... See MoreSee Less