Local SEO or Organic? – Choosing an SEO Strategy

Local SEO or Organic? – Choosing an SEO Strategy

April 17, 2019

Local SEO or Organic? – Choosing an SEO Strategy

Local SEO and Organic SEO are two strategies commonly employed to grow online audiences. When Managing your company’s online presence, it is important to explore the different strategies available to help achieve your customer reach goals. Having a basic understanding of SEO is the first step to increasing your website’s traffic and reputation. When these techniques are used correctly, they can increase your website traffic – and your business.

Local SEO vs. Organic SEO

Local SEO vs Organic SEO

The goal of Local SEO is to get your company listed at the top of the search results related to your business in your area. For example, if you own a shoe repair shop in Rocky River, Ohio and you chose to use Local SEO to promote your website, your goal would be to appear in Google’s Local Listing Pack for searches including “shoe repair” and “Rocky River”. The Google Local Listing Pack is the top 3 results that appear when you are searching for something in a location. These results are ranked according to the reputation of your business according to the search engine. Though the Local Listing Pack is unique to Google, any search engine your customers use gets to decide how relevant your website is to their search by scanning the site’s content, citations, internal links, and so on.

Organic SEO uses on and off-site optimization to get your page listed towards the top of the search engine results page or SERP. This strategy increases the search engine’s assessment of your website by meeting their requirements for a reliable website. This goal is like that of Local SEO strategies, but an Organic strategy aims to increase website traffic, not foot traffic.

Which is right for you?

Once you have grasped the differences between Local SEO and Organic SEO, it is time to decide which strategy would work best for your organization. There is no substitute for good research when it comes to website optimization, so make sure to read up on what has worked for businesses like yours. Usually, the deciding factor for choosing an SEO technique is your organization’s location. For businesses that operate mostly or solely online, a Local SEO strategy would be a poor choice and could possibly limit their audience reach by targeting the market geographically instead of by content relevancy. Organic SEO works best for online-based companies because it promotes your website based on content rather than location.  But if you have a business that requires foot traffic and loyalty from local shoppers, Local SEO is most definitely the way to go.

5 tips for using Local SEO to promote your business

Google My Business – Google allows you to maintain a profile for your business so potential customers can get a quick overview when searching. It is crucial for Local SEO that you keep the information on this platform updated. When setting up your Google My Business profile be sure to list your company’s location, hours and contact info. Here you can also post photos, coupons and events so be sure to update these frequently as this is what the customer sees before visiting your website.

Keywords – Identifying a list of keywords you can use to describe a product or service that your company provides can help improve your website traffic. Using these words in title tags, meta-descriptions, anchor text, and heading tags increases the likelihood that your website will be listed in the results for searches containing them. With Local SEO approaches it is important to include geographic terms in your keywords, like the city you operate in and any other identifiers that apply to your location, like ‘west side’, ‘downtown’ or ‘Little Korea’.

Encourage reviews – Customer reviews help increase your reputation in the eyes of Google. The more people talk about your business, the more apparent it is that it’s a popular and therefore reliable local establishment. Your Google My Business profile shows reviews and your company’s overall rating but partnering with third-party review hosts can increase the attention your website gets from Google.

Reach out to local media – This off-line approach can help your local audience reach more than you might think. Contacting local media outlets creates a promotion opportunity for both of you. If you can get coverage from a local newsgroup, they are introducing you to their readers by presenting your story. But the media organization is benefiting as well when you circulate the piece they wrote about you, which makes them more likely to include your business in their news coverage. Be sure to request that they link to your website and social media in any online material they may write.

Citations – Mentioning information about your business online might sound like common sense, but don’t pass up this seemingly simple idea. Citations in the right places can help increase your audience and website traffic. Creating a business profile on Yelp, Facebook, or Yellowpages creates a citation by listing your company’s NAP – name, address and phone number – somewhere other than your website. These are called structured citations, whereas unstructured citations come from platforms that are not used as business directories, like getting mentioned on Twitter or in an online article.

 

5 tips for promoting your organization with Organic SEO

KeywordsKeywords are as useful in an Organic SEO strategy as they are in a Local SEO strategy. But with Organic SEO, it is important that you not overload your website with keywords. This is known as keyword-stuffing and Google watches out for this, so it can hurt your listing. This is especially important in blog posts and other informational content. It should be your priority to provide relevant information to your customer, not to be redundant for the sake of keyword matching.

Internal links – If most of your information is on the homepage of your website, you could be missing out on an opportunity to improve your listing. Separate content sub-categories into their own individual pages and create internal links to navigate through them. By clicking these links, customers are generating more activity on your website. Google and other search engines see this activity as a sign that your website is a trusted source of relevant information, and this helps improve your listing. But don’t make your customers run through a maze of internal links to get to the desired information, make sure your site is still user-friendly and easy to navigate.

Monitor citation – Once you have your citations covered, you can begin the citations made by others. Your website is likely not the only one providing information about your business, and it is important to keep track of what people are saying about your company online and how often. Since you can’t always control these sources, you can monitor them. This is a constant maintenance task that can take up a lot of time for a small business owner. Luckily there are citation-tracking software and subscription services that can help with this.

Cornerstone content – Compiling relevant content from multiple pages of your website into somewhat of a summary can help search engines learn the important features of your business. Creating what is called cornerstone content gives users and search engine bots a piece of comprehensive reference material they can access and scan quickly. This can take the form of an infographic image or video, a blog post, or an online publication. Including links to pages of your website where more information can be found on certain topics can help increase website traffic, but cornerstone content works just as well without them.

These few tactics are just a few of many used by industry professionals, and researching these methods further is highly encouraged. For more information, visit the sources listed below and check out our article “10 Signs You Need  A New Website“!

Sources:

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4 days ago
Pixel Power

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... See MoreSee Less

Yesterday, I was in a meeting with other small business owners where we were asked to share the three things that we liked to do most as a child.

I said that I loved swimming in Chautauqua Lake in western New York, I loved to roller skate at the roller rink, and I was a Girl Scout and especially liked to go camping with our troop.

In the end, it was pointed out that so many of us ended up in careers that align with or were heavily influenced by those things that we loved so much as a child.

They made such a good point. I loved the outdoors, then I was an environmental studies major, and now focus my business on serving those who work in sustainability fields. 

Imagine that. 💦 🌳 ☀️

#AECIndustry #SustainableBusiness #NonProfitOrganization #WebDesign #DigitalMarketing #WordPressDeveloper #TechChallenges #ContentStrategy #TimeManagement
3 weeks ago
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4 weeks ago
Pixel Power

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... See MoreSee Less

Hi! Im Erica and I provide social media management to busy marketing managers who have lots to say about their organization and not enough time to get their message out there on social!

I offer $1,000/month for 5 posts per week!

I take the information that you give to me and:
- write all of the content
- create graphics
- take snippets of your long-form videos
- schedule every post in advance

You never have to write anything, design anything, post to socials yourself, or worry that your page has gone stale!

What a load off your shoulders, right?!

If youve got lots of exciting things going on and can share those things with me, Ill make sure your socials are talking about them!

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1 month ago
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... See MoreSee Less

Has it been more than three years since youve updated your website? 

Is your content pre-pandemic? 

Have half of the people in your staff photo on your homepage left the company?

The truth is that websites are not set-it-and-forget-it things! They are meant to be updated frequently with new written content, pictures, and videos. And, even if youve had a new website built somewhat recently but youve used the same boilerplate text through several versions its time to take another look. 

Marketing copy has changed and if youre using the same copy that you were over a decade ago... its outdated. 

All of our website projects start with a content review. We outline whats going on with the current site, make recommendations, write new copy, source new photos, and perform all of the recommended updates to get you up and running.

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... See MoreSee Less

I read a post just now about the importance of automation. 

I think of myself as a social media automation tool that is better than any AI because Im an actual human. 

The thing about automation is that its important for efficiency and assuring that your tasks get done no matter what they are.

Automation makes it possible for you to know that you dont have to revisit the same nagging task that has to be done repeatedly and pulls you away from other things that need your attention and cant be automated.

Its why we:
- Collect all of the info that well need to create future posts
- Create custom videos, graphics, and copy in advance of posting time
- Use tools to automate when and where each post will go out
- Manage the social media pages of very busy marketers like you so that you know posting will happen even when youre pulled away and deep in other projects!

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Ill make sure it does. Send me a message or email me at erica@pixelpowercle.com.
1 month ago
Pixel Power

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But, the more content you create, the larger your website gets, and the older the whole thing becomes, the more likely you are to have technical pieces that need to be addressed to be sure that Google isn't dinging you in ranking.

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... See MoreSee Less

Did you know that SEO has both a content AND a technical component?

If youre concerned with your websites SEO you might be pouring yourself into content creation - which is fantastic!

But, the more content you create, the larger your website gets, and the older the whole thing becomes, the more likely you are to have technical pieces that need to be addressed to be sure that Google isnt dinging you in ranking.

This stuff isnt your content writers fault, these are technical things that are sometimes very difficult to monitor especially if youve got many years worth of pages and posts. 

This is why we perform Technical SEO Website Audits that give not only a summary of all of the things that could be improved but also an actual list of the items you can provide to whoever manages the technical side of your website to fix. 

Our Technical SEO Website Audit is $199. Get it here: https://bit.ly/3U1VhAv
2 months ago
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2 months ago
Pixel Power

It's all in the wording! ... See MoreSee Less

Its all in the wording!
2 months ago
Pixel Power

Did you know that SEO has both a content AND a technical component?

If you're concerned with your website's SEO you might be pouring yourself into content creation - which is fantastic!

But, the more content you create, the larger your website gets, and the older the whole thing becomes, the more likely you are to have technical pieces that need to be addressed to be sure that Google isn't dinging you in ranking.

This stuff isn't your content writer's fault, these are technical things that are sometimes very difficult to monitor especially if you've got many years' worth of pages and posts.

This is why we perform Technical SEO Website Audits that give not only a summary of all of the things that could be improved but also an actual list of the items you can provide to whoever manages the technical side of your website to fix.

Our Technical SEO Website Audit is $199. Get it here: bit.ly/3U1VhAv
... See MoreSee Less

Did you know that SEO has both a content AND a technical component?

If youre concerned with your websites SEO you might be pouring yourself into content creation - which is fantastic!

But, the more content you create, the larger your website gets, and the older the whole thing becomes, the more likely you are to have technical pieces that need to be addressed to be sure that Google isnt dinging you in ranking.

This stuff isnt your content writers fault, these are technical things that are sometimes very difficult to monitor especially if youve got many years worth of pages and posts. 

This is why we perform Technical SEO Website Audits that give not only a summary of all of the things that could be improved but also an actual list of the items you can provide to whoever manages the technical side of your website to fix. 

Our Technical SEO Website Audit is $199. Get it here: https://bit.ly/3U1VhAv
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