Interests and education.
Sustainability has been important to me ever since I was a little kid. For school projects, I would always choose topics like “water pollution” or “manatee protection policies” because I loved to learn about those things and I was happy to have the opportunity to teach a little something to my classmates.
What I didn’t realize at the time was that what I was doing was a type of education-based marketing. Even in graduate school, when I decided to focus my studies on environmental education, I didn’t recognize that I was being prepared with a solid foundation for marketing sustainability-related initiatives, events, and practices.
My name is Erica Larson and unlike many of my classmates, I wanted to work with adults and was especially interested in the higher education and business sectors. I became fascinated with sustainable business practices and started to see a real direction for where I wanted to take my career. I thought that after graduation I would end up working in a sustainability department of a university or large corporation. I pictured myself implementing sustainability projects and educating about them. That isn’t where I ended up. But, I’ve built a career that’s put me exactly where I am the happiest and where can help people the most.
What do I do?
I am the owner of Pixel Power, a web design and social media marketing agency focused on brand development and strategy for small and medium-sized businesses.
We are a full-service marketing communications agency but our sweet spots include:
- WordPress Websites
- SEO, content, brand development
- Social media management
- strategy, content writing, graphic design
- Video Production
- filming, editing, voiceovers, scripting
My sustainability niche.
As a small business owner, I work with lots of client types. But, as you can imagine from my story so far, I get an extra boost of enthusiasm when I am able to help organizations that consider sustainability a core part of their business practices, services, or their philanthropic efforts.
Part of what makes us a good match is our shared interests and values. But the 17 years of experience that I have working in web design and marketing for sustainability-based businesses such as engineering firms, chemical manufacturers, and conservation organizations certainly doesn’t hurt!
How did I begin to market for sustainability?
It all started back in 2004 when I took a job in the Biological, Geological, and Environmental Sciences Department at Cleveland State University. There, I had my first real taste of graphic design, performing website updates, and even a little event organization. This led to my very first official marketing position, with an actual marketing title, with Earth Day Coalition (EDC) in Cleveland, Ohio.
After that, it seemed set in stone that no matter what type of environmentally-related job I went after, I was destined for outreach and marketing.
I couldn’t have asked for a better overlap of my education, my seemingly natural computer skills, and my passion for sustainability. My career has led me to work in wonderful places that were each character building and all helped me to determine what is and isn’t for me and each helped me to hone my craft in a different way.
Shout out to these organizations who have been a particularly notable part of my life and helped me to have the knowledge and tenacity to go after my current and future endeavors:
- Student Conservation Association
- Cuyahoga Valley National Park
- Cleveland State University
- Earth Day Coalition
- Antioch University New England
- Avon Lake Environmental Affairs Advisory Board
- The Bellows Falls Fish Ladder and Visitors Center
Lots of organizations implement projects that can be considered sustainable. Some even have dedicated “green” departments that are doing wonderful things on a regular basis… but no one knows about it. Most organizations just aren’t set up to market those efforts. They don’t have the staff to do it or don’t have the time to accomplish it.
These are exactly the kinds of people that I can help.
I believe that promoting your efforts to improve the world should always be included in your marketing strategy. It is essential for building a brand personality and showing the human side of an organization.
If you need someone to help please contact me at firstname.lastname@example.org or 440-258-5494.